Privacy Policy

1. Data Controller

The data controller for personal data collected through wp-foundry.com is:

Sitely Internet Company
CVR: DK40964673
Denmark
hello@wp-foundry.com

2. What Data We Collect

We collect the following categories of personal data:

• Contact inquiries: When you email us or fill out a contact form, we collect your name, email address, and the content of your message.
• Purchase data: When you purchase a plugin, we collect billing name, email address, billing address, and payment details. Payment card data is handled entirely by our payment processor and is not stored by us.
• Server logs: Our hosting provider automatically records standard server log data including IP addresses, browser type, and pages accessed. These logs are used for security and operational purposes and are not linked to individual identities.

We do not use tracking pixels, behavioural advertising, or third-party analytics platforms on this website.

3. Plugin Data

WP Foundry plugins (such as Smart Categories) run entirely within your own WordPress installation. They do not send any data back to our servers. We have no access to your store data, product information, or customer records.

4. How We Use Your Data

• To respond to support and sales inquiries.
• To process and fulfil plugin purchases.
• To send licence keys and product updates to active licence holders.
• To comply with legal obligations (e.g. VAT record-keeping).

We do not sell your personal data to third parties.

5. Legal Basis (GDPR)

We process your personal data on the following legal bases under GDPR Article 6:

• Contract (Art. 6(1)(b)): Processing necessary to fulfil a purchase or respond to a service request.
• Legal obligation (Art. 6(1)(c)): Retaining transaction records for Danish bookkeeping law requirements.
• Legitimate interest (Art. 6(1)(f)): Maintaining server logs for security purposes.

6. Data Retention

• Contact inquiry emails are retained for up to 2 years.
• Purchase and billing records are retained for 5 years in accordance with Danish bookkeeping law (Bogføringsloven).
• Server logs are retained for up to 90 days.

7. Third-Party Services

We use the following third-party services that may process personal data:

• Payment processor: We use a third-party payment provider to process plugin purchases. The provider acts as a data processor on our behalf and handles payment card data under their own security certifications.
• Hosting provider: Our website is hosted by a third-party provider. Server log data is processed by the hosting provider as part of normal service delivery.
• Google Fonts: This website loads fonts from Google Fonts. Google may log the request including your IP address. See Google's Privacy Policy for details.

We do not transfer personal data outside the European Economic Area except where covered by an adequacy decision or appropriate safeguards under GDPR Chapter V.

8. Your Rights

Under GDPR, you have the following rights regarding your personal data:

• Access: Request a copy of the data we hold about you.
• Rectification: Request correction of inaccurate data.
• Erasure: Request deletion of your data where no legal retention obligation applies.
• Restriction: Request that we limit how we process your data.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interest.

To exercise any of these rights, email us at hello@wp-foundry.com. We will respond within 30 days. You also have the right to lodge a complaint with the Danish Data Protection Authority (Datatilsynet) at datatilsynet.dk.

9. Cookies

This website does not use tracking cookies or analytics cookies. We may set a session cookie if you interact with a form, which is deleted when you close your browser. No consent banner is required as we do not use non-essential cookies.

10. Changes to This Policy

We may update this policy when our practices change. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our website after a change constitutes acknowledgement of the updated policy.

11. Contact

For any privacy-related questions or data requests, contact us at hello@wp-foundry.com.